Buying & Selling Property on the Costa del Sol: Part 3

Part 3: Marketing

In part three of our 7-part series, we cover the marketing of your property. Marketing is all about visibility and reach. Using a multi-pronged, omnichannel approach will guarantee you the most interest in your property online and offline.

Don’t forget to check out the previous part, on Presentation.

Our Online Strategy

Bringing your property to life online requires multiple channels. As the industry evolves, it’s important to stay relevant and stay on top. As well as our own website, we also include your property on local and national portals such as FotoCasa and Idealista, as well as international portals such as Rightmove, resales-online, Green Acres, Costa del Home, Homes Abroad, thinkSpain, propExtra and James Edition, with even more due in the future. Our partnership with Chestertons means your property will also be listed on Chestertons.com.

As a long-standing agent using these portals, we get certain privileges which you wouldn’t get as an individual posting a property listing online. Privileges include premium positioning and featured/highlighted listings, dedicated account management with regular market feedback and updates, detailed statistical analysis and input into future software development.

In addition to our website and online portals, we also undertake targeted social media campaigns across the globe. With this omnichannel approach, we ensure thousands of prospective buyers are seeing your property weekly.

Our Offline Strategy

Offline advertising can arguably the most important element of the marketing strategy for your property. Given that many prospective buyers will already be on the ground looking for property in the area, we advertise our properties in local newspapers and magazines, as well as in our own Team España magazine that has over 6,000 copies distributed quarterly. We also create flyers and leaflets, display your property in our offices and work in close collaboration with numerous other local agents.

It is clear then that marketing is an essential part of any property sale on the Costa del Sol. Quite simply, if people can’t see your property is for sale, how will they know they want to buy it? Luckily atTeam España we have a team with marketing expertise and access to potential clients that goes beyond anything an individual would have. The next part of our 7-part guide on Buying & Selling Property on the Costa del Sol is coming soon and focuses on Viewings, so make sure you stay tuned.

Do you have a property on the Costa del Sol that you are considering selling? Maybe you’d like to know how much your property is worth? Get in touch with us now using the contact details below to find out how we can help you.

Phone: (+34) 952 527 300

Email: info@teamespana.com